COMMUTERS in Bridgwater are being encouraged to sign up to a new lift sharing scheme to help ease traffic congestion in the town.

According to Somerset County Council, more people are leaving their cars at home and sharing their journeys in Bridgwater thanks to a campaign driving home the benefits of sharing a lift to work.

More than 30 organisations across Bridgwater have now signed up to support The Bridgwater Way’s new #pays2share campaign, including Morrisons, Mulberry, EDF Energy, Refresco Gerber, Toolstation, Crown Paints and Somerset Film.

The project encourages people to sharing a lifts with a friend or colleague to help reduce traffic congestion and car parking problems, cut motorists’ fuel bills and benefit the environment.

Cllr Harvey Siggs, cabinet member for highways and transport at Somerset County Council, said: “It’s great that the #pays2share campaign is encouraging people to think more about their journeys.

“I would encourage not just Bridgwater but all Somerset residents to look into car sharing – it could help keep a few more pennies in your pocket by sharing travel costs.”

Funded by the Department for Transport, The Bridgwater Way includes 6.5 miles of new and improved cycle paths and walking routes plus a host of activities to encourage sustainable transport and ease congestion in town.

You can register for the free scheme at www.somersetliftshare.com.

Let us know what you think about this new scheme in the comments below.