CHANGE continues apace at Fairfax Park, with Bridgwater Town FC and Yeovil United FC joining together as Bridgwater United Football Club from the start of the 2021/22 season.

Today the soon-to-be-united club has unveiled a new crest, as part of its brand revolution which will also bring new websites, social media and future merchandise ranges.

The crest, designed by Chris Payne, will feature on all of the club's playing kits, branding and communications from next season.

The club was eager to take its inspiration from the history of the town of Bridgwater, while also modernising it for the digital era, as it positions itself as a dynamic and forward-thinking club.

Explaining the elements of the new design, a club statement said: "The United Robin centres around the club’s retained nickname, with a dynamic classic leather football.

"The football is cradled in a U-shape banner, which adorns the club's name and represents the United within our name, while also featuring turrets that represent the castle that once stood in the centre of the town.

"The colours chosen provide a refreshed colour palette displaying a stronger, prominent crest that will provide both the club’s identity and a stronger visual impact in busy digital environments."

Bridgwater Mercury:

REBRAND: The club crest for Bridgwater United Football Club

Giuseppe Fraschini, Bridgwater's director of media and communications, said: “The brand evolution has been designed so that it is future-proof and of our long-term strategic plan and our commitment to the town.

"With our fans and partners in mind our goal is to implement an exciting digital transformation to support the club’s growth via increased fan engagement.

"We also have the added ability to utilise a secondary brand alternative which will benefit the club going forward.

“The bold and contemporary visual style is the embodiment of the club’s vision to bring new life and aspirational change to Bridgwater and the surrounding area.

"We will do this via club and facility development, of which further news is to be released, combined with the ever-important community outreach and engagement through Bridgwater United Community Sports Trust.

Designer Chris Payne commented:“It was clear from the first conversation with Adam [Murry, chief executive] and Giuseppe that this club has big plans for the future, and I am extremely proud to have played a small part in that big future.

The design process was exciting, creative, and collaborative.

"There were many ideas and concepts put forward, but with the club's nickname being 'The Robins' it felt right to place a Robin at the centre of the design and build further meaning around the Robin to visually tell a story that is unique to Bridgwater.

During the process, I met regularly with club directors and was constantly impressed by Adam and Giuseppe’s passion for the club, and openness to new ideas.

"I am very proud of the design that we are unveiling today, and I am excited about the brand that the club will showcase in the future.

"This is a huge step forward for the club and an important day in the club's history.”

Club chairman Bob Buckingham added: “The launch of our new, iconic brand further underpins our multiple, ambitious plans for the club as we embark on what we are sure will be an exciting and fulfilling journey to success, both on and off the pitch.”

On the pitch, Bridgwater Town are set to resume their 2020/21 Buildbase FA Vase campaign on Saturday, April 17, with a fourth-round tie at home to fellow Western League side Tavistock.