BRIDGWATER make-up artist, Wayne Goss, has shared three common make-up mistakes that could add years to your face.

Wayne boasts over 4m YouTube followers and runs the cosmetics site Wayne Goss. Last year he launched his First Edition Collection brushes which instantly sold out.

He said: “Majority of us will be using make-up to help improve how we look, or even help cover up some of the wrinkles we’ve gained over the years.

"However, due to some mistakes, the make-up that we’re wearing could actually be doing the opposite effect, and could potentially be adding not just one or two, but up to ten years to our face.”

Wayne Goss, a make-up artist from Bridgwater with millions of online followers.Wayne Goss, a make-up artist from Bridgwater with millions of online followers. (Image: Wayne Goss)

Here's Wayne's three steps on what not to do to keep your face looking younger:

1.    Avoid metallic eyeshadow

Wayen said: "Avoid metallic eyeshadows and instead, opt for a matte. Matte generally works best as it doesn’t draw attention to wrinkled areas or creases. 

"Powder is also easier to apply over creams, especially as its easier to blend with a good quality brush.

"Never blend eyeshadow with a finger - good quality brushes are made to blend well with hooded eyelids and fine lines."

2.    The type of concealer

Wayne said: “Generally speaking, people may go too light around the eyes with their concealer which can add years to your face, so it's important to get the colour that suits your skin tone.

"Cream concealer is always recommended above liquids, and I’d highly recommend applying some on the inner corner of your eye, as that’s the one part of the eye that doesn’t crease."

3.    Always hydrate and use a primer

Finally, Wayne advises: “As we get older, our skin will naturally become drier, which is why hydrating ingredients are so important as you get into your older age.

"Look for make-up with ingredients such as Hyaluronic acid when you’re on your next make-up and skincare shopping haul to ensure that your products are keeping your skin hydrated.

"Before you start applying anything to your face, ensure that you’ve applied a heavy moisturiser to ensure your skin stays hydrated.

"Use a good primer before you start applying your make-up to ensure it'll act as a barrier between your skin and your make-up to help the make-up stay in the right places all day, rather than just in the fine lines.”

For more make-up tricks and hints, visit the Wayne Goss website.