INCENTIVES to keep more cars off the road in Bridgwater are proving successful, say the organisers behind The Bridgwater Way project.

Earlier this year a new app was launched called BetterPoints which residents could download, logging their walking and cycling and earning rewards as well as reaping the health benefits.

Since January users of the scheme have racked up more than 35,000 miles of activity since January.

This is equivalent to more than 1.5million calories being burnt and a potential saving of 14 tonnes of Carbon Dioxide.

A number of challenges have taken place including the recent Workplace Challenge and the successful Easter Egg Hunt that took place earlier this year.

Currently running until September 1 is the Virtual Summer Treasure Hunt – about which more information can be found by visiting

The BetterPoints app allows people to see how far they have travelled, how long it took, the number of calories burnt and CO2 saved compared to driving a car.

Cllr John Woodman, cabinet member for Highways at Somerset County Council said: “This is a fantastic achievement and shows just how successful a scheme like this can be.

“Driving is not always the quickest or most convenient way to travel so by being encouraged to try out different modes of transport such as walking or cycling; people can save time, money and lead healthier lifestyles too.

“It’s a fantastic achievement, well done to all that have taken part so far and I hope to see lots of you getting involved in the Summer Treasure Hunt.”

Supported by Sedgemoor District Council and funded by EDF Energy, The Bridgwater Way is focussed on helping to keep Bridgwater moving as the town goes through a period of significant growth and investment.

This includes investment in new roads and improvements to existing roads and junctions, as well as miles of new and improved routes for pedestrians and cyclists.

It also offers active travel initiatives to make local trips and getting to work or school easier and safer.

For more information visit: