POLICE in the South West received an average of more than two reports a day of children aged four to eight being sexually abused in the year 2017/18.

A total of 779 offences were recorded by forces across the region, while the figure for England, Scotland and Northern Ireland was 7,618.

In the wake of the shocking figures, the NSPCC has re-launched its Talk PANTS campaign to help parents to talk to young children about how to stay safe from sexual abuse.

The charity’s PANTS rules, catchy Pantosaurus song, video and activity pack help parents find the right words to have a conversation with their youngsters about avoiding dangers.

Mother-of-seven Donna-Marie Wright, who supports the campaign, said: "I think Talk PANTS is brilliant.

"Having been abused myself between the ages of seven and 18, I believe it’s essential that all parents talk to their children about staying safe from sexual abuse.

"Many parents may worry that talking to their children about this sensitive subject will be scary and confusing, but the PANTS activities help you find the right words.

"There is no mention of sex or abuse and when I’ve used them with my own young children, I’ve found the resources to be incredibly useful."

Parents and children can sing along with Pantosaurus at nspcc.org.uk/pants which explains each letter of PANTS, providing a simple but valuable rule that keeps children safe - that their body belongs to them, they have a right to say no and that they should tell an adult they trust if they’re worried or upset.

NSPCC chief executive Peter Wanless said: "It is very concerning that the number of recorded sexual offences against young children is at such a high level and it is vital we do more to help them stay safe from sexual abuse.

"That is why Talk PANTS is such an important tool for parents as it enables them to have vital conversations with their child in an age appropriate way."

PANTS is an acronym for Privates are private; Always remember your body belongs to you; No means no; Talk about secrets that upset you; Speak up, someone can help.