JACK Wills has announced a new store in Somerset.

The fashion and lifestyle brand is launching at Clarks Village, Street, with a new store set to open in June.

Jack Wills was established by Peter Williams in 1999 in Salcombe, Devon.

CEO Peter said: “We are delighted to be opening our latest store in Clarks Village, home to some of the largest UK brands.

"Being in the South West of England, where we first opened our doors to the British public, our new outlet store perfectly exemplifies our dedication to British heritage and premium quality."

Chris Davis, centre manager at Clarks Village, added: “We are pleased to announce Jack Wills as the latest store to be opening at Clarks Village.

"It is an important brand for our shopping outlet and carries great appeal for a large cross section of our customers.

"The new store aligns perfectly with our long-term strategy and continuing development of the village, highlighting our increasingly premium and fashion-forward direction.”

The new store will sit alongside other fashion brands recently opening at Clarks Village including Barbour, Original Penguin and Ben Sherman.