RED Tractor is launching its biggest ever promotion designed to give food shoppers a taste of what is like to live where their food comes from.

Local farmers will be partaking in Red Tractor Week, speaking to customers outside Morrisons on The Broadway in Bridgwater between 11am and 3pm this Thursday.

They will talk to shoppers explaining about the standards that are used to produce food in the UK.

The farmers can highlight that food with the Red Tractor logo means it is traceable, safe to eat and has good standards of animal welfare.

Farmer and TV personality Adam Henson, Red Tractor ambassador, said: “Living and working on a farm is the hardest, wonderful and rewarding thing I have ever done and I want people to continue supporting all our farmers. Visiting the Red Tractor website is a great opportunity for people to understand the standards behind UK farming and food preparation.

Environment Secretary Andrea Leadsom said: “Whether it’s beef from the hills and pastures of the West Country or Yorkshire’s famed Wensleydale cheese, British food is renowned around the globe for its quality, innovation and tradition.

"The Red Tractor logo is an iconic symbol of this – assuring shoppers that their food is traceable, safe to eat and produced responsibly. It’s wonderful to see our world-leading food and farming industry joining forces to encourage everyone to shop smart and support British farmers.”