SMOKERS in Bridgwater are being encouraged to swap the fags for gags this month as stop smoking campaign Stoptober gets underway.

The three-week recruitment campaign aims to get as many smokers as possible in Somerset ready to quit on October 1.

The 28-day stop smoking programme will include daily messages of motivation, persuasion and distraction, as well as jokes, tips and content for digital users.

Last year 2,189 people in Somerset signed up to Stoptober.