THE makers of a breakfast cereal accused of shrinkflation tactics have hit back.

Kellog's deny accusations that you're getting fewer Coco Pops for you money - and claim you're actually getting MORE.

The company says that is has been "repeatedly misrepresented", with incorrect information put into the public domain that the size of its product has been reduced because of Brexit and the decrease in the value of the pound.

The firm was reacting to reports it was ripping off customers by decreasing the weight of its boxes from last year from 800g to 750g.

A Kellog's spokesman said Coco Pops are made in Manchester and not imported so do not incur extra costs due to the fall in the pound.

He added that the weight reduction was due to a recipe change to remove some sugar, in response to consumer feedback and said Kellog's actually put more Coco Pops in the box.

He said: "Kellogg’s Coco Pops packs reduced in weight due to a recipe change, which removed sugar and changed the coating.

"Although the packs now weigh less, the number of Coco Pops in each box increased by more than 10 per cent.

"It would be misrepresentative to claim that these changes were for any other reason.”