'Leave your car at home' - Challenge to Bridgwater drivers

'Leave your car at home' - Challenge to Bridgwater drivers

'Leave your car at home' - Challenge to Bridgwater drivers

First published in News

DRIVERS in Bridgwater are being challenged to leave their cars at home to win prizes in an online competition run by The Bridgwater Way.

The Bridgwater Way Challenge allows the town’s residents and workers to collect points, unlock discount vouchers and be entered into weekly prize draws; simply by taking to their feet or their bikes instead of the car.

The interactive, online compet-ition, which will see teams around Bridgwater competing to get their friends and colleagues signing up and logging journeys from September 1 to October 15 to be in with the chance of winning prizes such as High Street vouchers, Kindles and iPod shuffles.

Prizes will be awarded to the person who makes the most journeys and teams who get the highest rate of participation within their group or workplace.

Cllr David Hall, cabinet member for business, inward investment and policy, said: “The Bridgwater Way wants to encourage people to try a new way of travelling in Bridgwater and rewards those are already making healthy, environmentally friendly travel decisions. Once people have tried it, they usually recognise the benefits and carry on doing it.

“This Challenge is the perfect excuse to see if leaving the car at home can save you time, money and help increase your fitness.”

People can sign up for the by visiting thebridgwaterway.getme active.org.uk then upload their journeys onto the website, where they can see how many calories they have burned and how much money they have saved by choosing healthy and cheap alternatives to driving.

You can also sign up with The Bridgwater Way Challenge Roadshow team who are visiting shopping centres, workplaces and community groups across Bridg-water, offering travel information and goodie bags for those signing up. To book The Bridgwater Way Challenge Roadshow to visit your group or workplace contact hannah.taylor@sustrans.org.uk Hannah Taylor, Sustrans project officer, said: “The response to The Bridgwater Way Challenge Road-shows has been wonderful, with people signing up every few minutes. It’s a brilliant website that’s fun, easy to use, and the fact that you can win some fantastic prizes is an added bonus. Download the app and you don’t even need to visit your computer to log journeys and be in with a chance of winning a prize.”

Comments (2)

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8:48pm Tue 26 Aug 14

MARTINI 129 says...

If we leave our cars at home will they discount our tax and insurance ?
If we leave our cars at home will they discount our tax and insurance ? MARTINI 129
  • Score: 1

9:57am Wed 27 Aug 14

ScaredAmoeba says...

"If we leave our cars at home will they discount our tax and insurance?" - Since drivers do not currently pay the full costs of driving, drivers are already driving at subsidised rates. It has been shown that every car in the UK on average is subsidised by 2,000 Euros per year(1). This is due to external costs being foisted upon the wider population, including many who do not all drive. Congestion costs, like in Bridgewater and elsewhere are not included in the assessment.
The external costs of driving mean that if we could encourage more people out of their cars and start walking and cycling at levels achieved in the Netherlands, the UK economy would be boosted by almost £50 billion (yes billion) each year. (2)
-----
References
(1) The True Costs of Automobility: External Costs of Cars
Overview on existing estimates in EU-27
University of Dresden
Chair of Transport Ecology
Prof. Dr. Ing. Udo J. Becker
Thilo Becker
Julia Gerlach
(2) The case for action by the Active Transport for Healthy Living Coalition
"If we leave our cars at home will they discount our tax and insurance?" - Since drivers do not currently pay the full costs of driving, drivers are already driving at subsidised rates. It has been shown that every car in the UK on average is subsidised by 2,000 Euros per year(1). This is due to external costs being foisted upon the wider population, including many who do not all drive. Congestion costs, like in Bridgewater and elsewhere are not included in the assessment. The external costs of driving mean that if we could encourage more people out of their cars and start walking and cycling at levels achieved in the Netherlands, the UK economy would be boosted by almost £50 billion (yes billion) each year. (2) ----- References (1) The True Costs of Automobility: External Costs of Cars Overview on existing estimates in EU-27 University of Dresden Chair of Transport Ecology Prof. Dr. Ing. Udo J. Becker Thilo Becker Julia Gerlach (2) The case for action by the Active Transport for Healthy Living Coalition ScaredAmoeba
  • Score: 1
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