NEON lights will light up the Admiral Blake statue this Friday as 50 cyclists ride around Bridgwater.

The cyclists will be dressed up in neon colours and perform a five mile trip around Bridgwater, starting and finishing at the statue.

Town Mayor Dave Loveridge will be giving the official send off at 6pm as the riders start their neon-lit journey.

The Neon Bike Ride is to promote the Bridgwater Way project, an initiative aimed at encouraging more cycling and walking in Bridgwater.