Children to thank for Bridgwater Carnival's first TV advert

Viewers will also be able see the advert on ITV Player online

Viewers will also be able see the advert on ITV Player online

First published in News by

A TV advert promoting Bridgwater Carnival will be aired to draw more crowds to the event.

Organisers secured funding from Arts Council England for the carnival’s first ever advert, to be aired on screens from Gloucestershire to Plymouth tomorrow (October 24).

Voiced by Chris Hocking, director and trustee of Bridgwater Guy Fawkes Carnival, the advert will show clips of carts by Gremlins CC, Marketeers CC and Vagabonds CC from last year’s carnival, along with squibbing footage.

Dave Stokes, spokesman for Bridgwater Carnival, told the Mercury: “It’s the first time we’ve done it and we’re hoping it will encourage people who have not heard about the carnival to come and see it this year.

“We’ve been doing a lot of work with children and schools so the Arts Council looked on us with favour this year and agreed to give us a publicity grant.”

The committee has also been working hard to expand its marketing strategy using Twitter and Facebook and has distributed 48,000 leaflets.

Bridgwater Mayor Graham Granter said: “I think it’s great we are advertising the carnival on television.

“We have found people coming to watch it often don’t know much about it and this way it can be advertised to a wider audience.”

The carnival committee’s work with children was vital in securing the opportunity and this year there will be three children’s parades through the town centre.

Children have also been helping to decorate squibs and there will be a literacy competition for young people to take part in during the daytime entertainment.

Dave added: “We’ve also had a competition for children and young people to build their own carnival carts.

“We hope by getting schools involved we can secure the future of this fantastic event and maintain the carnival tradition.”

The ten-second advert will make its debut appearance on ITV tomorrow at 9.55am during a break in the Jeremy Kyle show.

Comments (2)

Please log in to enable comment sorting

9:52am Wed 24 Oct 12

RustyKnight says...

Hopefully airing the ad at that time isn't expected to increase the collections during the parade.
Who watches Jeremy Kyle except single Mums, the unemployed and the NFB's?
Hopefully airing the ad at that time isn't expected to increase the collections during the parade. Who watches Jeremy Kyle except single Mums, the unemployed and the NFB's? RustyKnight
  • Score: 0

9:59am Wed 24 Oct 12

chill12 says...

well, that was good - wasn't even on..Mercury wins again!
well, that was good - wasn't even on..Mercury wins again! chill12
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree